Velota

Velota is the ultra-premium esports peripheral brand of the ATK GEAR group. Launched in April 2026, it is built for players who want the very best, with no compromise: refined design, exceptional materials and premium performance made for elite setups.

Above the summit lies Velota

The brand's signature sums up its ambition: "Above the summit lies Velota". Where most manufacturers trade quality for mass production, Velota takes the opposite path. Every product is designed to reach for the ultimate, with the goal of redefining the standards of aesthetics and experience in high-end gaming peripherals.

Three pillars redefining high-end gear

Velota's identity is built on the combination of three areas of expertise:

• Top-tier hardware R&D, inherited from the technical capabilities of the ATK GEAR group, among the most advanced in the industry.
• A world-class design team, dedicated to a clean, elegant and instantly recognizable aesthetic.
• An industry-leading material application system, placing the selection and craftsmanship of materials at the heart of every product.

The Velota lineup

Velota develops ultra-premium gaming peripherals for demanding players. The Velota Fuzzy series, launched in June 2026, marks the debut of the lineup, alongside Velota Vanta.

The ATK GEAR expertise behind Velota

Velota draws on the full strength of ATK GEAR, founded in November 2023 and now present in over 50 countries and regions, including France. The group brings together three complementary brands: ATK for pro gaming, VXE for trendy gaming and Velota for ultra-premium.

ATK GEAR was founded by two well-known figures in the industry:

• Chen Dianduo (Sam), founder of Game Dynamics, a leading Chinese gaming media outlet with over 80 million followers.
• Jonas, 20+ years in the peripherals space, former professional gamer, founding member of mousesports and founder of Endgame Gear.

The group controls the entire chain, from design and R&D to after-sales service. It develops its own technologies, such as the Blazing Wind Hall Effect magnetic switch solution with 0.001 mm precision, and works closely with leading component manufacturers: Nordic Semiconductor, PixArt, HiSilicon, Gateron, TTC and Kailh.

Credibility forged in esports

ATK GEAR relies on strong partnerships with the competitive scene: Aspas, brand ambassador, Chronicle, three-time VALORANT champion, as well as Leviatan, BBL and Pacific. In 2025, ATK ranked as the #1 magnetic switch keyboard brand during JD.com's 11.11 event. Velota directly inherits this credibility among professional players.

Buy Velota at Maxesport

Find Velota peripherals at Maxesport, the #1 esports store in France. Discover a brand that pushes the bar above the summit and equip your setup with the most refined gear in ultra-premium gaming.