{"title":"Velota","description":"\u003cp\u003e\u003cstrong\u003eVelota\u003c\/strong\u003e is the \u003cstrong\u003eultra-premium esports peripheral brand\u003c\/strong\u003e of the \u003cstrong\u003eATK GEAR\u003c\/strong\u003e group. Launched in April 2026, it is built for players who want the very best, with no compromise: \u003cstrong\u003erefined design\u003c\/strong\u003e, \u003cstrong\u003eexceptional materials\u003c\/strong\u003e and \u003cstrong\u003epremium performance\u003c\/strong\u003e made for elite setups.\u003c\/p\u003e\n\u003ch2\u003eAbove the summit lies Velota\u003c\/h2\u003e\n\u003cp\u003eThe brand's signature sums up its ambition: \"\u003cstrong\u003eAbove the summit lies Velota\u003c\/strong\u003e\". Where most manufacturers trade quality for mass production, Velota takes the opposite path. Every product is designed to reach for the ultimate, with the goal of \u003cstrong\u003eredefining the standards of aesthetics and experience\u003c\/strong\u003e in high-end gaming peripherals.\u003c\/p\u003e\n\u003ch2\u003eThree pillars redefining high-end gear\u003c\/h2\u003e\n\u003cp\u003eVelota's identity is built on the combination of three areas of expertise:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop-tier hardware R\u0026amp;D\u003c\/strong\u003e, inherited from the technical capabilities of the ATK GEAR group, among the most advanced in the industry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA world-class design team\u003c\/strong\u003e, dedicated to a clean, elegant and instantly recognizable aesthetic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAn industry-leading material application system\u003c\/strong\u003e, placing the selection and craftsmanship of materials at the heart of every product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe Velota lineup\u003c\/h2\u003e\n\u003cp\u003eVelota develops \u003cstrong\u003eultra-premium gaming peripherals\u003c\/strong\u003e for demanding players. The \u003cstrong\u003eVelota Fuzzy\u003c\/strong\u003e series, launched in June 2026, marks the debut of the lineup, alongside \u003cstrong\u003eVelota Vanta\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003eThe ATK GEAR expertise behind Velota\u003c\/h2\u003e\n\u003cp\u003eVelota draws on the full strength of \u003cstrong\u003eATK GEAR\u003c\/strong\u003e, founded in November 2023 and now present in \u003cstrong\u003eover 50 countries and regions\u003c\/strong\u003e, including France. The group brings together three complementary brands: \u003cstrong\u003eATK\u003c\/strong\u003e for pro gaming, \u003cstrong\u003eVXE\u003c\/strong\u003e for trendy gaming and \u003cstrong\u003eVelota\u003c\/strong\u003e for ultra-premium.\u003c\/p\u003e\n\u003cp\u003eATK GEAR was founded by two well-known figures in the industry:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eChen Dianduo (Sam)\u003c\/strong\u003e, founder of Game Dynamics, a leading Chinese gaming media outlet with over 80 million followers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJonas\u003c\/strong\u003e, 20+ years in the peripherals space, former professional gamer, founding member of mousesports and founder of Endgame Gear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe group controls the entire chain, from design and R\u0026amp;D to after-sales service. It develops its own technologies, such as the \u003cstrong\u003eBlazing Wind Hall Effect magnetic switch solution\u003c\/strong\u003e with 0.001 mm precision, and works closely with leading component manufacturers: \u003cstrong\u003eNordic Semiconductor, PixArt, HiSilicon, Gateron, TTC and Kailh\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003eCredibility forged in esports\u003c\/h2\u003e\n\u003cp\u003eATK GEAR relies on strong partnerships with the competitive scene: \u003cstrong\u003eAspas\u003c\/strong\u003e, brand ambassador, \u003cstrong\u003eChronicle\u003c\/strong\u003e, three-time VALORANT champion, as well as \u003cstrong\u003eLeviatan\u003c\/strong\u003e, \u003cstrong\u003eBBL\u003c\/strong\u003e and \u003cstrong\u003ePacific\u003c\/strong\u003e. In 2025, ATK ranked as the \u003cstrong\u003e#1 magnetic switch keyboard brand\u003c\/strong\u003e during JD.com's 11.11 event. Velota directly inherits this credibility among professional players.\u003c\/p\u003e\n\u003ch2\u003eBuy Velota at Maxesport\u003c\/h2\u003e\n\u003cp\u003eFind \u003cstrong\u003eVelota peripherals at Maxesport\u003c\/strong\u003e, the #1 esports store in France. Discover a brand that pushes the bar above the summit and equip your setup with the most refined gear in \u003cstrong\u003eultra-premium gaming\u003c\/strong\u003e.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/8456\/0292\/collections\/brand_banner_velota.jpg?v=1790241957","url":"https:\/\/maxesport.gg\/collections\/velota.oembed","provider":"MAXESPORT","version":"1.0","type":"link"}